Color is closely related to people's psychological, it can reflect a person's hobbies, personality, is an important element in our life. So, the color is the most commonly used technique in the design. According to expert is sensitive to people of color value of data analysis, human visual organs in observing objects, the original 20 seconds, colour feels accounted for 80%, and its modelling only accounted for 20%; Two minutes later, the color is 60%, the modelling accounted for 40%; After five minutes, each half. It is clear that the role of color in design. Packaging design also is such, so, we are common in life what are the packaging color box class?

Here is our cartons class of common examples of packaging color:

1, food packaging box the use of color.

Color according to market analysis, bright, light color commonly used class food cartons. Such as expressed in blue, white, clean, health, cool, etc.; Red, orange, yellow, sweet and fragrant, fresh, etc; Of of primitive simplicity, grave multicolor said wine fragrance and a long history, etc.

Use color gorgeous and lively color such as pink, orange, orange can be stressed out of food, incense, sweet smell, taste and texture. Chocolate, cereals and other food, so we often use warm colors such as gold, red, coffee, give a person the sense with fresh, delicious and nutritious. Commonly used in smoke and liquor food elegance of of primitive simplicity is tonal, to human nature by qi; Cold food packaging, using a cool feeling, ice and snow feeling blue, white, can highlight the freezing of food and health; The color of tea packaging, generally choose the green, give a person the feeling of pure and fresh, healthy, and so on.

2, the use of cosmetics packaging box color.

The middle of the soft color commonly used cosmetics. Such as expressed in pink, pink, pale rose fragrance, gently beautiful, noble, etc; For some male cosmetics sometimes used black said its grave, etc.

3, the use of children's products packaging carton color.

Children's products commonly used bright pure color or contrast of color to represent a vivid, lively, etc.

4, medicine category box the use of color.

A simple warm and cool colors commonly used medicine category. Such as green, cold gray shop in halcyon, anti-inflammatory, analgesic, etc; Red, orange, yellow wait for warm color said tonic, nutrition, excitement, etc; Black said toxic; Red and black pieces and highly toxic.

5, textile category box the use of color.

The hierarchical relationships of black, white, gray, is commonly used in harmonic contrast; The female textile multi-purpose gorgeous, elegant color.

A group of foreign fashion creative wine packaging design work

Xi 'an packaging design art appreciation: canned fish gift packaging design

We can see from the above information, color can reflect the characteristics of the product, or are we according to the nature of the product to choose corresponding color. Be combined with consumer psychological reflection of the color, the product packaging design to a new taste, to a market economy under the conditions of commodity sales play an important positive role.